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Behavioral Interventions Aimed to Reduce Distracted Driving Among Usage-Based Auto Insurance Drivers

Study Title: Comparative Effectiveness of Financial Incentives and Nudges to Reduce Cellphone Use While Driving Among UBI Auto Policy Holders

In partnership with Progressive Auto Insurance and TrueMotion, we conducted a randomized, control trial evaluating the comparative effectiveness of social comparison and financial incentive interventions with customers of Progressive’s mobile phone usage-based insurance policy.

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Participants are customers of Progressive Auto Insurance usage-based insurance rating program.

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Users download the mobile monitoring app on their smartphone and it collects telematics data including active cellphone use.

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Some participants were provided financial incentives for meeting their "hands free" driving goals.

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Some participants were provided weekly feedback on how their active phone use compared to other drivers like them.

Funded by: the Federal Highway Administration 

Clinicaltrials.gov listing: NCT03833219

our approach

Publications

Ebert J, Xiong R, Abdel-Rahman D, Kahn N, Leitner A, Everett W, Gaba K, Fisher W, McDonald C, Winston F, Rosin R. 103 A randomized controlled trial of habit formation interventions for reducing distracted driving in a diverse national sample of auto-insurance customers. Injury Prevention. 2022 Mar 1;28(Suppl 1):A36-7.

Ebert J, Xiong A, Halpern S, Winston FK, McDonald C, Rosin R, Volpp K, Barnett I, Small D, Wiebe D, Abdel-Rahman D. Summary Report: Comparative Effectiveness of Alternative Smartphone-Based Nudges to Reduce Cellphone Use While Driving. United States. Federal Highway Administration. Office of Research, Development, and Technology; 2022 Feb 1.

https://www.fhwa.dot.gov/publications/research/safety/22057/22057.pdf

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