Behavioral Interventions Aimed to Reduce Distracted Driving Among Usage-Based Auto Insurance Drivers
Study Title: Comparative Effectiveness of Financial Incentives and Nudges to Reduce Cellphone Use While Driving Among UBI Auto Policy Holders
In partnership with Progressive Auto Insurance and TrueMotion, we conducted a randomized, control trial evaluating the comparative effectiveness of social comparison and financial incentive interventions with customers of Progressive’s mobile phone usage-based insurance policy.
Participants are customers of Progressive Auto Insurance usage-based insurance rating program.
Users download the mobile monitoring app on their smartphone and it collects telematics data including active cellphone use.
Some participants were provided financial incentives for meeting their "hands free" driving goals.
Some participants were provided weekly feedback on how their active phone use compared to other drivers like them.
Funded by: the Federal Highway Administration
Clinicaltrials.gov listing: NCT03833219